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Yokohama is one of the top leaders for high quality and long-lasting tires. Yokohama offers winter tires, all-season tires, summer and performance tires for passenger vehicles, SUV, CUV and light trucks. Yokohama equips their tires with the latest technology and developments to ensure a driver has control over their vehicle and provide excellent driving satisfaction.
With Yokohama’s experience in the racing industry, they can transfer that knowledge to their tire range for everyday driving. Their tires offer a smooth and quiet ride along with great handling and performance. Yokohama is the original equipment manufacturer for a number of car manufacturers in today’s market. Yokohama creates tires for passenger vehicles, light and commercial trucks, earth moving vehicles and mining equipment.
Yokohama began as a joint venture between Yokohama Cable Manufacturing and BFGoodrich in 1917. They began selling to the North American market in 1969 and became well known for the high wuality racing tires they designed. From this they became the official supplier to events like the World Touring Car Championship and the Macau Grand Prix.
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Yokohama Tires – All Season
Yokohama offers a variety of all-season tires to match each consumers driving habits. Tires with great handling and designed for everyday use. Yokohama all season lineup includes:
Yokohama Tires — Winter
There are three segments for winter tires with Yokohama. The Ice Guard has two possible options, the IG52 for cars and the Geolander IG51V for SUV’s, CUV’s and pickup trucks. For those drivers that are wanting a performance winter tire then the W Drive winter tire is a good option.
Yokohama Tires — Light Truck/SUV
Options for light trucks and SUV’s are in the Geolander line by Yokohama. Depending on the type of driving you’re doing you may want the Geolander H/T-S designed for highway purposes, the Geolander A/T-S for more off-roading conditions or lastly the Geolander M/T Plus for extreme traction while driving.
Yokohama Tires — Performance
For maximum summer performance from Yokohama drivers may want tires in the Advan series. This includes tires like the Advan Neova AD09, Advan Sport and S drive, all which allow drivers to push their vehicles to the limits. If you are looking for tires that are classed as all-season but still have ultra-high performance you may want to consider the Advan S4 or the Avid Envigor.
Yokohama Tires — All Terrain
Yokohama’s Avid series offers great handling in an all season tire, with the Avid Touring S being a popular choice. The Avid Ascend is made with orange oil technology, is available in V and H speed rating and is designed for every day use. The Avid Envigor is also available in H and V speed ratings.
Yokohama has three segments in their winter offering. The Ice Guard line up has two options: Ice Guard IG52 for cars and the Geolander IG51V for SUVs, CUVs and pick up trucks. The W Drive winter tire is for those vehicles requiring a performance rated winter tire with a speed rating of V or lower.
Yokohama’s options for light trucks and SUVs are in the Geolander range. The Geolander H/T-S models are designed for those who want an all season tire primarily used for highway driving. The Geolander A/T-S is the choice for those requiring a little more off road traction and functionality from a tire, and the Geolander M/T Plus is for off road drivers needing extreme traction.
The Advan family series of tires represents the performance line up. For maximum summer performance, the Advan Neova AD08, Advan Sport, and S Drive are the choices for those who like to push their tires and vehicle to the limit of performance handling. The Advan S4, and Avid Envigor (W rated) are classed as Ultra High Performance and are both rated as all season tires.
Yokohama is also leading many tire manufacturers in the creation of environmentally friendly and responsible tire technology. They developed the first tire infused with orange oil which uses 80% non-petroleum based materials. Not only do these developments help reduce the reliance on petroleum products but the new compounds can improve fuel economy through a reduction in rolling resistance of up to 20%. Yokohama is also focused on reducing emissions at production facilities world wide, and developing fuel efficient tires for cars, light trucks, and commercial heavy trucks.
They have a manufacturing plant in Salem, Virginia that produces 70% of the tires that are sold in the US, and their commercial tire plant in West Point, Mississippi is set to produce one million tires annually. They have over 13,000 employees worldwide, and continue to develop tires for winning teams at racing events including Canadian Rally Championship, Red Bull Rally Cross, Porsche GT3 Cup Challenge USA and Lotus Cup USA.